WAILD WEST SALOON

“AI is the Wild West.” That’s what Matthew McConaughey says in Salesforce’s TV campaign. It’s a new frontier, and it’s dangerous. Especially for businesses looking to secure their customer data. So when Salesforce asked us to build an installation around their “Ask More Of AI” campaign, we looked to the Wild West for Inspiration.

The WAIld West Saloon asks guests to take a second look at something that on the surface appears clear, but in fact needs more interrogation. And when they realise that poorly developed AI can be a security risk for business, they’ll turn to the new sheriff in town, Salesforce.