Truth n Loot
When I was young, I played computer games religiously. They just seemed to make the worries of the world slip away. But in this Kids Helpline campaign, computer games now address the worries of the world head on, giving kids instant help and a long term solution.
Webby Awards | Nomination | Truth N Loot
Caples | Bronze | Branded Content
Caples | Bronze | Not for profit
Caples | Shortlist | Radical New Strategy
Caples | Shortlist | Creative use of data
Caples | Shortlist | PR
One Show | Finalist
Directory Magazine | Featured
The Influencers
The Promotion
The Events
The Highlights
Results
4 x 2hr Live Events
Over 6K unique chats
7 min average dwell time
18 million impressions